Helium 10’s reverse ASIN search tool is called Cerebro. This useful tool finds the most effective keywords for your product listings and PPC advertisements. Cerebro is a complex tool with a large number of filters that allow you to cast a wide net and then narrow down the keyword catch to only the most relevant and effective words ranked by Amazon for a certain product. It is important to look for the best helium 10 keyword research.
- Choose a product that you’d like to learn more about.
- The ASIN for a product can be copied from the search page or the product page.
- Cerebro can be accessed in a variety of ways. To begin, simply click the Keywords link under the product image in the Helium 10 Chrome Extension bar graph box. Of course, you must be using the Chrome browser to enable this box. When you click Keywords, your browser will travel to Helium10.com and launch Cerebro. Alternatively, you can start a new browser window, log into your Helium 10 account, and then activate Cerebro. If you’re going to search for many ASINs, this way is perhaps the most common.
- In the search area, paste the ASIN number you copied from Amazon’s product page. In a single search, you can look up to ten ASINs. Simply paste each one in one by one.
As you can see, Amazon product research is crucial to your online business success. However, too many Amazon Marketplace merchants are so enthralled by their fresh product concept that they completely overlook their Amazon keyword search strategy. And ignoring your keyword approach is just as terrible (if not worse) as picking a lousy product idea in the first place.
To understand why choosing relevant keywords is so important; we must first take a little journey that every Amazon FBA seller should do. Here’s a quick rundown of what’s going on. As you can see, tracing a sale all the way back to the beginning reveals something significant (and often surprising to newer sellers). To begin, it’s crucial to recognize that the majority of sales for most listings come from the top 5 to 15 keywords. And the simplest approach to uncover these terms is to conduct a competitor audit. Within your category, there are likely three to four existing items that dominate the market share.
You must perform two things in order to locate these dominant products. Decide which relevant term you believe is the most important for your product. This will be referred to as a “seed keyword.” Second, conduct an Amazon search using your seed phrase, and then run Xray (a keyword tool part of the Helium 10 Chrome Extension). The estimated sales of the top products indexed for that seed term are displayed in this keyword tool. The top three to four items on the Xray list are your most important products, as well as your main competitors.
To narrow down our search even more, we’ll need to filter this list to just show us the top five to fifteen terms we’re looking for. What qualifies a keyword as a top keyword? You only want to look at the keywords that allow at least three of these four dominant items to rank on page one of Google. This is our golden ticket: the cream of the crop keywords.